Brazilian Business Developer and Marketing and Communications - FABIUSART SEO AGENCY
Markets Abroad offers Marketing and Communication support to foreign companies that aim to play on the Brazilian and Latin American market, and also to domestic companies with focus on the international market.
Ideal for start up companies or those that do not have a branch abroad yet, Markets Abroad develops a tailor-made marketing plan and coordinates every communication action or event with the commitment to work with the best cost-effectiveness towards the objectives.
Markets Abroad works with partners from various areas in order to offer its clients a complete local service package. The consolidation of every aspect on one plan allows the achievement of consistent and long-term results:
Our job is to guide your steps in the Brazilian market, by presenting the scenery, identifying obstacles and helping you find the best way to go:
Diagnosis: What is the Brazilian environment like for your business?
Technical Barriers
Similar products
Competitors
Distribution Channels
End Users
Strategy: How can you reach your goals?
Marketing: Product Range, Pricing, Positioning, Promotion, Distribution
Local structure: Location and Staff – size, profile, cost
Legal issues and taxes
Action! Make it happen.
Product/Package Adaptation
Communication Plan: Website, Literature, Press Agency, Advertising, Events
Visit Brazil and your new local partners
Mission - To promote the success of business activities in foreign markets, through concrete marketing and communication actions.
Values - Commitment, attention and accountability. Respect towards individual, culture and environment. Partnerships with ethical companies.
Vision - To be eternally worthy of our clients and partners trust.
Trade Fairs -
Are you coming to Brazil for a trade fair as an exhibitor? Markets Abroad offers all the support you need for the organisation.
Take a look at the Check-List and make sure you are ready.
CHECK LIST
Before participating on an international trade fair or on a match-making event, you must be prepared and have enough information to minimise risks and optimise investments.
Check the main steps below for good planning:
1. Research the target market. Each country may have specific commercial barriers or technical standards that must be respected. Geography and seasons must also be considered.
2. Adapt packages, verify the meaning of the product name on the market, if it sounds good and doesn`t have a strange connotation.
3. Check the logistics and distribution cost: how the product will get to the target market, by which channels.
4. Research competitors in the market and price level to make sure your product can be competitive.
5. Contact the main chambers of commerce and consulates on the market to be aware of the rules, culture, mandatory certificates, brand registration and the main distribution channels.
6. Verify which are the incident taxes on your product exported to the target market.
7. Define the total cost and a price list for your external markets.
8. Prepare your website in the market language.
9. Prospect local customers or distributors, invite them to visit your website.
10. Establish a routine for effective communication with your customers.